OH,HELLO.
I’m Jenna — A seasoned creative leader who collaborates with brands, tech startups, and large organizations to foster the growth of their products, teams, and revenues. With an entrepreneurial spirit at my core, I have a rich history of conceiving, designing, and effectively launching and nurturing companies, brands, and products.
A BIT ABOUT ME.
I've spent most of my career building global strategies, influencer marketing and production teams while bringing iconic campaigns to life. My expertise is in leading complex cross-functional departments across brand strategy, creative, media, PR, events and social to launch 360 full-funnel integrated marketing initiatives. I’m equal parts strategic and creative with a consumer-centric and insights-driven approach to marketing. I have experience leading and building across start up, corporate and agency teams.
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I’m also a Mom. I have a 4 year old son named Stone and he is the light of my world. We live in Stowe, Vermont (although we’re back and forth to NY) and find ourselves hiking, biking and eating our way through the mountains on an average day.
I’m an entrepreneur. I spent the past 3 years building a business that I truly believe could have changed the way parents and brands interact in commerce. While our business went to market during an economic downturn, and investment dollars weren’t there when we needed them, I come away from that experience with a wealth of knowledge as it relates to building, operating and innovating in commerce enablement, marketplaces, and GTM strategies.
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I’m looking for my next adventure and want to build an amazing brand ecosystem for a product I'm passionate about.
Branding & Content Strategy
Partnerships & Sales Development
Community Building, Influencer Marketing Strategy & Execution
Commerce
MOST RECENTLY...
2021-2023
Founder & CEO, HandsDown
For new moms who are overwhelmed with the time it takes to find the trusted products they need in motherhood, HandsDown is the first shopping platform for parents to source, save, share and shop trusted product recommendations with their friends and like minded parents.
2018-2020
VP Marketing, Paramount
Oversaw integrated marketing teams (WHOSAY + AwesomenessTV) specializing in influencer, social and digital programming and integrations for brand partners. Led the process of ideation, presentation, planning, refinement and execution of 360, full-funnel creative strategies.
2013-2020
VP Marketing & Creative Services, WHOSAY
Early employee and primary operator of company's content marketing team. Developed and oversaw entire creative operation (35+ staff), partnered with CEO and Founder to build the first ever and most brand-trusted Influencer Marketing Agency, acquired by Viacom in 2018.
LET'S CHAT
Email me at jennasereni@gmail.com to learn more about my work and how I can help your business. You can also follow me on LinkedIn, Instagram or TikTok.