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I Can't Believe It's Not Butter x Eva Longoria
Project Type
Influencer Marketing Campaign, Celebrity Casting & Management, Creative Strategy, Creative Direction, Production, Video Distribution & Measurement, Social Media Campaign
Date
April 2023
Role
Executive Creative Director, Cowriter, Campaign/Sales Lead
#SpreadNoDrama
I Can’t Believe It’s Not Butter campaign, “Spread No Drama,” featuring multiple short-form comedic videos starring actress Eva Longoria.
The videos feature Longoria and her inner dialogue that takes the form of over-the-top “Mini Eva” characters. The messaging centers on inspiring people to “reduce the food drama” and focus on balance.
“Spread No Drama” also includes hundreds of pieces of creative, including “mass awareness plays” in which Longoria and lifestyle and food influencers showcase real-life applications of the product. The campaign will be featured across digital channels, print, in-store, radio, social media and the brand’s newly designed website.