Jenna Sereni

I’m Jenna. A seasoned innovator and ambitious creative leader, collaborating with brands, tech startups, and large organizations to foster the growth of their products, teams, and revenues. With an entrepreneurial spirit at my core, I have a rich history of conceiving, designing, and effectively launching and nurturing companies, brands, and products.

 

I’m also an entrepreneur. I spent the past 3 years building a business that I truly believe could have changed the way parents and brands interact in commerce. While our business went to market during an economic downturn, and investment dollars weren’t there when we needed them, I come away from that experience with a wealth of knowledge as it relates to building, operating and innovating in today’s market.

 

In my recent past, I ran marketing and strategic implementation at Viacom as they acquired 4 start ups (including mine, WHOSAY), through a merger with CBS. I oversaw the implementation of mobilization of relevant senior talent and creation of assets for both internal and external channels, refined the internal and external go to market narrative, and partnered with the executive team (COO) in sales growth, product strategy and marketing teams to define and implement highly personalized digital engagement models with prospective and existing clients. I recruited, developed, motivated and mentored a high performing global team of marketing experts across brand strategy, integrated communications, influence, branded programming, linear, experiential and digital innovation.

 

I’m looking for my next adventure and want to build an amazing brand ecosystem.